Simple. Frugal. Basic.


This account (@simplefrugalbasic) has changed how I shop. I was very intimidated to enter the world of coupons and price matching (I had no idea what to expect). Jesi has made this simple and fun. Her simple and basic approach to things is easy to follow and understand. I've even got my husband on board! 100% would recommend.


I love love love following Simple Frugal Basic! Her grocery hauls show me the best deals that week - got toilet paper for $2.98 one week!! She also has lots of great ideas for how to run a household smoothly which has inspired me to get more organized (frugally of course haha).

N. Campbell

Thanks to you I have pulled out my grocery book and really got back to flyers and couponing. I stopped when my daughter was born. I became a sahm I didn't pick it up and just shopped weekly. I missed it all and forgot how much I loved it.


About Me

Hi, I'm Jesi! A Canadian Couponer turned accidental influencer, passionate about household management on a budget. With 20 years of marriage, I share my journey with my best friend and our two ravenous teenage boys, who sometimes give my grocery budget a run for itsmoney. Together, we find joy in our simple family life, including our furry friend, Watson.
As the oldest of 5 with a professional background in banking and finance, I've applied principles from my previous career to our household management. Through social media, I share the systems we use to have fun and enjoy life while staying within our budget. Follow along on my socials to get to know us better, witness these systems in progress, and discover various discounts and sales.
Over time, I've refined and simplified my systems to make them as easy and effective as possible. My goal is to ease stress and leave more time (and money) for the things we love. While I don't strive for perfection, I aim to help others by sharing what works for our food-loving family of four on a budget, along with tips to keep the home organized and clean. I hope that by sharing our experiences, I can make household management easier for you too. Join me in our frugal and fulfilling journey as we find creative ways to make the most out of life without compromising on the things that matter most.